This is Laura.
She’s retired, but in terms of pace, “slowing down” probably isn’t the phrase you’d use to describe her.
Most mornings, she’s awake somewhere between 3:45 and 4:15am. She exercises. She meditates. She plays Mahjong, practises mental arithmetic and can recite the alphabet backwards (without missing a beat) on request.
She’s been interested in physical fitness all her life, including a career that involved professional sports writing. These days, she’s just as interested in keeping her brain active.
And then there’s everything else in Laura’s life…
She’s a climate activist. She follows Buddhist teachings and talks passionately about mindfulness, gratitude, loving kindness and our connection with the natural world.
“I had a great career, and I have a great life. I’m very happy.”
For Laura, looking after her brain is simply another part of looking after the life she enjoys.
That's what led her to Mind Lab Pro®.
Here's Laura's experience, in her own words.
“As I’ve Gotten Older, Doing Things Took Longer”
Laura wasn’t experiencing dramatic problems with her memory. Her memory, she says, was actually “pretty good.”
But she’d taken a few informal cognitive tests and had been told that her processing speed was lower than others of her age.
Some of that wasn’t exactly news to her.
“I’ve never been a very mechanical person,” she says. “I have a hard time tying a double knot for my horse. I have to ask people to help me. And I can’t put furniture together!”
Writing? School? That was no problem though. But processing certain types of information quickly had simply never been her strength.
As she got older, she began noticing something else.
“Doing things took longer.”
She might occasionally walk into a room and forget what she’d gone there for. Nothing that particularly worried her, but enough for someone as conscious of cognitive health as Laura to notice.
So when she came across supplements designed to support memory and cognition, she started researching.
And research is something Laura does thoroughly.
“Your Product Just Seemed More Real”
Mind Lab Pro® wasn’t actually the first brain supplement to catch Laura’s attention.
She remembers coming across another product that talked in detail about different areas of brain function, including choline and acetylcholine. The explanation interested her enough that she almost ordered it.
Then came the celebrity endorsements.
“They took all these… you know…phony pictures of people that had memory issues. Movie stars and other people - they were throwing this product out.”
Rather than taking the claims at face value, she went away and searched for evidence that those celebrities had actually experienced the memory problems being described.
She couldn’t find anything.
“And just the photos, the way the images came up,” she says. “I didn’t think they were real.”
It was enough to put her off the product completely. But it had also sparked her interest in some of the science behind cognitive supplements, so when she later came across Mind Lab Pro®, she approached it with the same scrutiny.
This time, what she found felt different.
“Your product just seemed to be more real.”
Laura read about the ingredients and the research behind them. Lion’s Mane caught her attention, as did Citicoline. She had already done some reading around choline and its role in producing the neurotransmitter acetylcholine, so there were elements of the formula that made sense alongside what she had been learning independently.
“I saw the facts behind it,” she says.
“There was something about it that seemed more authentic.”
Mind Lab Pro® also came with a money-back guarantee, which gave her another reason to give it a try.
So she did.
The Difference Wasn’t Dramatic. But Laura Noticed It.

Laura thinks it was around the 30-day mark when she first started noticing a difference.
There wasn’t a single big moment. Instead, it showed up in exactly the same kind of small, everyday lapses that had first made her think more seriously about her cognitive health.
“I forget things less if I go into a room, or I momentarily forget but I can remember them quicker.”
That second part is important to Laura. Forgetting something occasionally isn’t unusual, and she never expected Mind Lab Pro® to stop that from happening altogether. What she began paying attention to was how quickly the information came back.
“Everyone forgets something, but how long does it take you to remember?”
For example, if she walked into the kitchen and lost track of what she was doing, she found that she was able to retrace her steps a lot easier. And this would often bring it back. It was a subtle change, but one she noticed often enough to keep taking Mind Lab Pro®.
The same was true when she deliberately put her brain through its paces.
Laura has her own collection of mental exercises. She recites the alphabet backwards. She alternates letters and numbers — A1, B2, C3 — and practises subtraction.
“I do my memory exercises, and I notice that’s sharper.”
That word, ‘sharper’ probably describes Laura’s experience better than any dramatic before-and-after claim could.
“I’ve just noticed subtle changes in a number of areas involving memory and recall.”
One Part of a Much Bigger Picture

Spend any time talking to Laura and it becomes obvious that she doesn’t expect one supplement to do all the work.
She’s been physically active for most of her life and still makes exercise a priority. Despite dealing with a torn ACL and arthritis, she works with physical therapy, does floor exercises, strength work and flexibility exercises. And she walks whenever she can.
Her approach to her brain is much the same. She reads about cognitive health, challenges herself with memory exercises and thinks carefully about sleep — something she admits hasn’t always come easily to her.
Then there’s meditation.
Laura was raised Catholic, but now follows many Buddhist teachings. Mindfulness has become an important part of how she manages the busier, more difficult parts of life, particularly when the things she cares about can also give her plenty to worry about.
As a climate activist, that matters.
“There’s a lot to be concerned about,” she says. “But there’s a lot of joy in the world too.”
For Laura, mindfulness is partly about learning to hold both of those things at once. She talks about accepting what she cannot control, trusting that she’ll be okay when life becomes difficult and deliberately bringing her attention back to the present.
“Mindfulness exercises, it helps you focus on the present moment.”
Gratitude is another part of that practice. Rather than dwelling on what has gone wrong, Laura tries to ask what she can learn from it and what she still has to be grateful for.
And she extends some of that compassion towards herself.
“I do a lot of self-love, because we all need more self-love in this world. It’s a very tough world out there.”
“I’m Going to Keep Taking It.”
That broader context matters when Laura talks about Mind Lab Pro®.
She isn’t relying on a supplement while ignoring everything else that contributes to cognitive health. Nor was she looking for something that would suddenly make her feel 20 years younger.
She was already exercising, meditating, eating well, challenging her brain and reading about healthy ageing. Mind Lab Pro® became another part of that routine.
And around six months later, she still takes it.
“All I know is this product seems to have helped me, and so if I can get a little boost, I like it as I get older.”
It’s perhaps not the kind of dramatic transformation that makes for an unbelievable before-and-after story.
But that’s precisely what makes Laura’s experience interesting.
She went looking for something credible. She did her research. She tried it. Then she paid attention to what actually changed.
Enough, in Laura’s case, to make the decision about what happens next quite simple.
“I’m going to keep taking it.”
Lab Notes: What Can You Trust in the Age of AI?
Laura's experience raises an interesting question.
At a time when AI can generate convincing photographs, videos and even celebrity endorsements, how do you know whether the product you're looking at deserves your trust?
It's becoming increasingly difficult to distinguish genuine recommendations from fabricated ones. A familiar face, a compelling testimonial or a convincing scientific explanation can all make a product appear credible. But none of those things, on their own, tells you whether it actually works.
Laura recognised that distinction. Rather than accepting the endorsements she saw, she questioned them, researched the claims and ultimately decided against buying the product.
It's a useful reminder that credibility needs to be demonstrated.
For supplements, that means looking beyond individual ingredients and impressive-sounding promises. Is there research supporting the finished formula? Have the results been published? Can you see exactly what's in the product, including the doses? And has the finished product been independently tested for quality?
These are questions we've worked to answer with Mind Lab Pro®.
Our formula contains 11 research-backed nootropics, with every ingredient and dosage disclosed on the label. But importantly, the research doesn't stop at the individual ingredients.
Mind Lab Pro® has also been investigated in human clinical studies conducted at the University of Leeds, using double-blind, placebo-controlled methods.
These findings have been published in peer-reviewed scientific journals, allowing the research methods and results to be examined beyond our own marketing materials.
And because knowing what goes into a supplement matters just as much as knowing what the research says, Mind Lab Pro® also undergoes third-party testing for purity and potency.Customers can also access batch-specific Certificates of Analysis to verify the quality of the product they're taking.
Evidence, transparency and independent verification give consumers something more meaningful than a persuasive ad.
They give you something you can check for yourself.
And as Laura discovered, sometimes knowing what not to believe is just as important as finding something you can trust.
Customer Experience Disclaimer
This case study reflects the personal experience and opinions of the individual featured. Results may vary, and their statements should not be interpreted as claims or guarantees made by Mind Lab Pro®.
Any references to health conditions, symptoms, medications, or perceived changes in well-being describe the customer's individual experience and are not intended to diagnose, treat, cure, or prevent any disease. Mind Lab Pro® is a dietary supplement and is not a substitute for professional medical advice.